Launch Event

Binghatti Properties and Mercedes-Benz unveiled their collaborative project, “Mercedes-Benz Places Binghatti,” at a grand launch event in Dubai. Hosted by the charismatic actor Terry Crews, the event introduced an ultra-luxurious 65-story residential complex located in the heart of Downtown Dubai. We were honored to create the centerpiece of this prestigious event: a spectacular sound and light show that left attendees in awe. The production seamlessly blended cutting-edge technology, including drones, vibrant lasers, projection mapping, and towering LED screens, to deliver an immersive and unforgettable experience. The highlight of the evening was the dramatic launch moment, where a stunning scale model of the building was unveiled in perfect harmony with the dazzling visuals and an electrifying soundtrack. This grand reveal captured the essence of innovation and luxury, setting the stage for this groundbreaking collaboration between Binghatti and Mercedes-Benz.

The Work